Social media is a well known term used to explain using online social networking sites (like, for instance, Facebook, MySpace, YouTube, Flickr etc), online communities and discussion boards, blogs as well as other collaborative Internet forums for marketing, sales promotion, public relations and customer care etc. Businesses, whether online or traditional, are increasingly realizing that promoting their internet site and business through social networking is a powerful strategy that gets them links, attention and, most importantly, a tremendous amount of quality traffic at an affordable.
Social marketing is surely an effective low-cost adjunct to conventional website promotion strategies like link exchanges, search advertising or the purchase of banner and editorial ads on relevant sites; providing natural or spontaneous links to large teams of people (without the suspicious commercial overtones of paid advertising!). It is a low-cost/high-return strategy, which many a time may involve only the cost of your time and energy and that of employing a freelance programmer or designer instead of spending huge amounts on regular online advertising methods.
Social media is generally community-specific and allows you to target a particular list of people who have common interests (which would normally support your marketing objectives) without interfering with other ways of generating traffic to your website. Very importantly, social networking networks, by permitting user participation then one-to-one interactions (rather than sending conventional promotional messages) helps you to build consumer confidence and trust, just about the most important ingredients for just about any an online success marketing programme. Such confidence and trust also allows web marketers to use viral marketing techniques where their marketing messages are replicated through user-to-user contacts!
An effective social media strategy, apart from getting people to your site, has other important secondary benefits. As an example, many search engines like google give importance to the amount of incoming links a web site has, while ranking it; as well as the large number of spontaneous links from websites of social network members really helps to boost your rankings. This can be especially vital for new websites which could find it difficult initially to achieve links through conventional means.
A fascinating development in the internet marketing space related to social media marketing is the fact many sites include features where companies can make profiles (Facebook, as an example, allows companies to create ‘pages’) where users may become ‘fans’ in the company; its products; services etc. As more and more businesses, particularly retailers, turn to the net and social media to bolster waning sales in the face of any global economic downturn, social media sites may likely get to be the next major retail destination. A recently available 2009 survey has established that companies in the us are currently spending near 3.5% with their marketing budgets on social media and also this is probably going to increase to around 13.7% within five-years.
One of the greatest advantages of social media marketing (unlike other online strategies like seo, pay-per-click advertising etc) is the fact that you can easily implement; something everyone is able to do with some effort and knowledge!
We hear a great deal that the majority of the revenue generated on the internet is through marketing and advertisements. But exactly how will it actually work? Do you know the myths and the facts? Would internet advertising generate enough revenue that you can have a livelihood out of that? How do you strategize to make the best from internet marketing?
For many of us, all of the above seems vague. We hear a few names like Google AdSense, SEO, etc. but just how does all of that come together? How easy or difficult is the realm of online marketing techniques? Let’s examine some important points regarding online marketing techniques.
Build and maintain the visibility of the website within the search engines vlflgl there is a better chance of success. The key is possessing a strategic marketing idea in position and never simply attempting to optimize the material.
Online media buying is a complex field and launching an internet campaign, although may seem to be a more affordable option actually gets more challenging as time progresses. Make a media plan first before venturing into this industry.