Every time I read and hear people talking about website marketing for businesses, they seem to approach the niche with big businesses in mind or marketing that is perfect for national or international audiences; in other words they seem to be so focused on marketing for the likes of John Lewis, Debenhams and Vodafone (like these are the firms that may need help!)… but, what about your local dentist in Northampton? or website marketing service in Milton Keynes? or maybe your plumber in Buckingham? or that great little cafe on the high street within your local town? These smaller businesses that depend upon more locally based customers and clients will go out of business if they do not bring in MORE CUSTOMERS?
Using this in mind I would like to address a number of the issues that face small enterprises and just how they can captalise on a growing trend in the usage of the internet for searching local services and goods.
The truth is, online competition for local business owners is insanely low. Should you be engaged in marketing your company online, you’re probably expending whole day competing in ridiculously competitive markets. Right now the average town and city up and down the country has minimal competition for local search. You don’t need to be fighting with the heavy hitters inside your online market devote order to position your business before customers or potential customers for the geographic area. This is because there is a huge gap in the online local market place that local business owners can exploit to obtain new clients coming through their doors.
Below I set out a number of the easiest stuff that you can do to help make your business more visible online for local search.
You must know that this internet is considered the primary way of information gathering. Just think of your own behaviour. From the last 10 times you needed to find some good information, did you pick in the Online Directory? dictionary? go to your local library? or have you just ask Google?
With something like two-thirds of all the searches for small business information done online (TMP Directional Marketing 2008) it can make a huge amount of sense to ensure your business is optimised for local search.
So, if you are a small business that provides goods or services to your geographic area, the question you have to ask yourself is……
– Are you currently struggling to have business from the website?
– Maybe you’ve invested a lot in a website that doesn’t get any visitors?
– Can you wish you could get more quality visitors and enquiries?
……in the event you answered yes to any one of these, then consider, WHY?
With much scope and opportunity for small companies to optimise their services for their local market, there is no rhyme or reason why web business generation can not work for you.
Simple Tips and tricks for Small Local Businesses to obtain Noticed on yahoo
1. Get the business placed in Google’s Local Business Centre – Being indexed in Google maps and Google local has quickly surpassed the significance of being listed in business directories like the yellow pages. Ensure your small business turns up when someone searches your small business name and keywords related to your company.
i. Begin a business address within the city that you want your site to rank, if you are targeting a spot that is not the location of your own registered business address. ii. Enroll in a local chamber of commerce and request a web link looking at the site. iii. Do a search to your target town or city i.e. do a search for “town, city, county”. Through the search engine results get links from your top pages associated with your target town, city or county. iv. Hyperlink to your Google listing from your website utilizing your target key phrases. v. Include localised anchor text inside your link-building efforts. vi. Include keyword terms in your business description.
2. Reviews Google likes reviews, so encourage your clients to examine your goods and services publicly to boost your rankings and supply social proof value towards the products as well as services which you provide. This can have great results when reviews are positioned in local discussion forums or on social media marketing and networking sites.
3. News/ Press Releases News, public announcements and press releases to get a business or subject will certainly being to show up more regularly on the first page of Google’s search engine results. A few tips to have your business’s news results in Universal Search:
i. Make sure that you send our your press releases over a regular cycle. ii Incorporate your target keywords within the title of your press release and sparingly throughout its copy. iii Use PRWeb and other top press release submission services for online syndication to many other sites. iv. Anchor-text target keywords in the press release to your site and other sources. v. Include your target keywords in your alt tags with any images submitted along with your press releases.
4. Video Online video marketing is not any doubt one of the better ways to present a concept, showcase the advantages of your company, or just simply to obtain your message across in an entertaining way, even if it’s just to boost your business’s brand awareness.
Video leads to search engines like google are constantly gaining in popularity and visibility, so make certain video content is optimised for the target keyword. Video can also be potentially among the easiest ways site owners have in penetrating difficult keyphrases/markets along with technological advances it really is so much easier right now to record, upload and publish video content to the web than ever before before.
They are but some of the simplest and quickest tips and tricks to get your company presence felt in your local online market. 2009 saw the beginning of some significant changes in how Google’s search engines like google organises information with the launch of Universal Search. This will carry through into 2010.
This coming year, you will quickly observe that internet search engine listings will no longer be about ranking for top rated. With Google’s new (launched in early 2009) Universal Search options filtering into how its search results qqwzcz are displayed, you will end up seeing other types of web content starting to show on its search pages – white papers, images, news, product search, video, blogs, etc.
What this implies for businesses would be that the internet market has radically changed over the last 12 months. Effectively, Google (which carries over 70% from the online search market) has flipped everyone upside down. Thus the marketplace is wide open and native search can be exploited more than ever before. Who you thought was your online competitor yesterday may not be your competitor!
Right now the key to success online is diversity marketing. Pay particular awareness of what’s happening in Google’s world, learn to see through Google’s eyes while focusing your business marketing in media that Google loves. If you would like additional information about website marketing service in Milton Keynes or perhaps for your local market or have particular challenges in getting more local custom, we would likely love to hear from you.