The virtual world is getting closer to becoming a reality with the announcement of net-based operating-system (Chrome OS) and cloud computing based data management services (Google Apps) by Google. The market has become fiercer day by day, and market biggies like Google and Microsoft are fighting it out face-to-face. This fierceness can go on till the initiatives driven by market biggies become a reality or may be until 2020.
Online Marketing is really a concept which became well-liked by Google emerging because the dominant leader in the search market. In 1998, Google was founded by Larry Page and Sergey Brin when the two were attending Stanford University as Ph.D. candidates. Then the real game began. Internet Marketing was dubbed to get the process of promoting websites over the internet or online medium to drive traffic towards the site or business, and therefore generating leads for your business.
The primary trend of website marketing before the period of Google was quite simple and was comprised of limited procedures to be followed. But, after the advent of the Google era, things changed. People started to think differently and new techniques of digital marketing came into existence whenever the major search engines, especially Google, began to transform themselves since the blue water navies in the mighty ocean called the Internet or perhaps the Virtual World. Possible head-on collisions caused by the evolution of search engine listings were tackled by the development of different online marketing techniques. Search engine optimisation is just one and this includes.
Search Engine Optimization (SEO) technique was invented when the idea of search engines like google was first brought to the members of virtual world through the 1990’s by search provides like Ask Jeeves, Lycos, etc. SEO has changed rapidly ever since then.
Throughout the initial events of SEO, the keywords or key phrases will be stuffed to the website profusely in the text content as well as the Meta Keywords tag, and the website would rank in search engines for related keywords. But, during the later stages, as search engine listings evolved, the idea of backlinks (virtual voting system) came into existence and it became a purely number game. Websites with plenty of keywords stuffed into them with more backlinks than their competitors would rank higher in SE listings. By doing this of easy going SEO tactics was shattered using the emergence of Google.
Google entered the search market having a bang and changed the rules from the game completely. It started with the development of Google Bot (Google’s SE Algorithm) and Google PageRank. Google introduced a whole new concept called quality in to the market and websites with quality backlinks from quality websites or authoritative websites like.gov,.edu,.mil, and media websites, with quality webpage content began to rank higher in Google’s search result for respective keywords.
During this evolving era of search engines, webmasters utilized to gather in undisclosed online community forums and discuss the tactics and techniques of SEO. A Googler in disguise would assist them and provide insights in the Google SE updates. But, this can be forget about followed with the exception of the Black-Hat techniques, that are unethical means of performing search engine optimisation, and up against the webmaster guidelines offered by the major search engines. The Googler in disguise has emerged to the outer world with the identity and name Matt Cutts, the head of Google’s anti-spam team.
In today’s world, SEO is no more a fairly easy play. It offers evolved through the keyword stuffing and quantity days to a whole new era of quality and perfection. Many business people still believe that anyone using a basic knowledge on SEO and internet or just by studying related content and reading study material can perform seo tasks. But, this myth is not any more alive and look engine optimisation should not be performed because it was being handled through the 1990’s. Since search engine listings have fsxfwg and have come a long way in their sophistication, search engine optimisation can only be handled by an expert or even an Internet Marketing Company in India. Today’s SEO expects precision in mathematical calculations and uses large volume of web data, including analytics.
Thus it can be clearly stated that search engine optimisation is loaded with quality data gathering, analytics and precision achieved with calculations. As it is a very competitive world that needs regular data analysis and gratification monitoring of sites for related keywords on search engine rankings, it is best for business people to go out of each of the complexities and headaches to experts, sit back and relax, and expect some good results.