What’s the quickest approach to get more new patients to your practice? Every practice owner wants the basic answer so when the phone rings and some snake oil salesman starts talking; it can be easy to get suckered. And then be left paying month after month for a service that does little or nothing.
Here’s ways to avoid getting sold and instead locate an online medical marketing firm that gives value. Ask these 5 questions.
* Will they measure success with regards to trackable new patient leads?
* Do they really charge month to month or lock people into long-term contracts?
* Can they offer proof the service(s) generate more new patient calls?
* Could they be transparent or do they hide fees?
* Do they really manage your marketing for you personally?
* See below for that particulars on each.
1. Do they really measure success with regards to new patient leads?
Should you own a practice, the objective of medical marketing is to do just one important thing, which is to get more new patients calling and or emailing your practice. It’s never to the quantity of ad impressions or Google views, branding, or page impressions or even total quantity of calls you receive. None of these things can be converted into new patients and sales.
Most medical marketing firms attempt to bury you in data about things which has no tangible benefit. Many will even ask you to put special coding on your website throwing off your current marketing metrics. Instead search for a marketing firm which uses call tracking and form fill tracking to accurately see how many NEW Patients contact you every month.
2. Do they charge month to month or lock people into long-term contracts?
Long-term contracts should be a large red flag. It’s a sales strategy to sell something people would want to dump in a month or two that keeps you spending money on 6-twelve months for something which does nothing. Ensure that you pick a medical marketing firm that charges over a month to month basis. This way, they’ll have to carry on and earn your company each month.
3. Can they supply proof the service(s) generate more new patient calls?
Ever had someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” It is important you should know is that none of these work then one is even illegal. There is certainly zero proof that using these marketing tools will attract a single new patient. However, there is a lot of evidence that these particular are just approaches to charge your practice for services who do nothing.
Geo-fence display pushes text messaging out to prospects driving from your practice. Which is not only annoying, and in case it worked would mess with our scheduling. The truth is, it doesn’t generate leads. Great idea should you have had a bar in a sports stadium. Bad idea for medical practices.
Retargeting is a great idea, for many local businesses but Google’s views it as being a violation of HIPAA. Using retargeting ads could put your practice in danger.
Banner ads? Again no evidence they generate any new patient calls and lots of evidence they’re a waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service activly works to generate new patient leads then talk to a few clients who’ve used it.
4. Could they be transparent or do they hide fees?
In terms of price you’d like to know what you’re paying for, right? Yet a typical ripoff strategy in the industry is always to charge for Pay-Per-Click ads according to a mythical ad cycle, say $1000 per cycle. Then this firm refuses to completely provide information about how much of that money is going to actual AdWords spend versus to their pockets.
The only real transparent method to charge for medical PPC is to charge a monthly management fee and then have you ever pay for the AdWords spend right on your credit card. That way you know precisely how much you are make payment on marketing firm to control your medical PPC and just how much went along to Google’s AdWords.
5. Do they really manage your marketing for you?
There are a lot of low-cost website marketing services out there that provide you usage of software which means you can manage your marketing yourself. For example, you will find a number of firms that sell online review software, and almost none that train your team the way you use it and be sure it’s helping you.
Getting usage of powerful online marketing tools is excellent, in theory, for those who have a Ph.D. in online marketing and 40 hours per week to spare. On the other hand, if you have a job helping patients, these are generally just a large total waste of time and cash.
Be sure to check that this marketing firm does the work, so you can concentrate on whatever you do best which is helping patients. What’s the fastest way to attract new patients? Make certain for every dollar you invest in lead generation you’re getting nlphhf as well as a positive ROI. It’s so easy. And get away from all of the nonsense about geo-fence displays, retargeting, banner ads along with other things which does nothing for the medical practice.