Yesterday I had a customer at El Paso SEO Services ask me what footprinting was. While I have never heard about it called footprinting, I knew what he was talking about and think that that speaks to the confusion regarding footprints associated with SEO. Within my mind, footprints in Search engine optimization come down to two major groupings, so let’s discuss them now and break them into two admittedly crude categories: good footprints and bad footprints.
Bad Footprints – Let’s get started with the bad footprints because they relate with your stake in SEO, you can even consider these as leaving “traces”. Google can use a “footprint” to tie several website pages or sites together in their mind even though it’s not explicitly obvious. Obviously link-building will be the basis of SEO for SEOers, but Google likes all links to become natural or quite simply not built but earned.
Therefore, people who build links and who are within the know try to disguise and camouflage those links which they build so they are appear natural in a number of different ways. When building links in one site you own to a different you have for your purposes of ranking, for example, you want to make sure that Google can’t pick up on the fact that you possess both of those sites of this link you create will likely be worth considerably less.
If both sites are hosted through the same IP, that’s an obvious giveaway that this same webmaster owns both sites and likely is linking for your purposes of influencing the SERPs. The IP in this case is the footprint. There are lots of footprints which search engines like google may use to detect link-building patterns and so the general guideline is to always create your link-building efforts look as natural as possible.
Good Footprints – Let’s call these “good” footprints, or typically strings of text that you can recognize and pull from a website to locate similar webpages. SEOers may use a footprint to locate website pages they wouldn’t normally manage to find through typical searches.
So when you desired to find WordPress blogs associated with cars, you will require a line of text that is seen on most WordPress blogs including “powered by WordPress”. When multiple webpages share a trait that way it’s referred to as a footprint. After that you can throw a modifying term like “cars” on the end of that footprint to discover sites associated with your keyword and which satisfy your footprint.
Footprints are handy to find similar sites generally. For link-building it’s great for when if you locate a type of site which you may have an easy link from such as a new blog platform you’re unfamiliar with, you might want to search for a distinguishable footprint you can pull as a result to discover a lot of other sites/linking opportunities to build off of. It might zgmjop just like a broken record at this time, but superior content is still king and much better than any other SEO tip with this or some other list.
Creating good content earns you valuable links, social proof, and other important ranking signals/factors, in addition to it earns you repeat website visitors to your web site and contains an increased likelihood of converting on your own website’s goals. Arguably just as essential as knowing what SEO works in 2019 is understanding what to stop expending time on. Having said that, making predictions on what’s likely to become less efficient is much more of the crapshoot as, outside black hat methods, it’s far more hard to take guesses on which search engine listings will value less.