Musical.ly users opened their phones to a surprise today as they found the application replaced with a new brand name and name: TikTok. The app was acquired by Chinese company ByteDance in November 2017, which absorbed Clicking Here into its own TikTok app today. Existing Musical.ly users have been migrated over to their new TikTok accounts, that have been updated with a new interface but nonetheless retains the core feature of both apps: short-form videos as much as 15 seconds.
Teen karaoke app Musical.ly, that have just reached a milestone of 100 million monthly active users, is a component of ByteDance’s larger strategy to break into the US market. Within the first quarter of 2018, TikTok was the world’s most downloaded iOS app, based on a written report from US research firm Sensor Tower. TikTok will remain a standalone app in China, where it operates as Douyin and boasts over 300 million monthly active users. You might have even seen Douyin clips floating around before: maybe by means of the “Karma’s a bitch” makeover meme that went viral earlier this season, or news of Peppa Pig getting banned from the platform due to her status as being a “subversive gangster icon.”
Some Musical.ly users are welcoming the changes, while others are debating the best way to identify themselves going forward: musically is now “tik tok” however i will be a muser. not just a clock. With Vine successor v2 “postponed indefinitely,” TikTok seems like the closest thing we’ll get to having Vine back. But although Musical.ly and TikTok both are platforms for sharing 15-second videos, TikTok is going to be missing an essential part in the Musical.ly history, which was built on teens lip-syncing and dancing to music. All of the features to help make karaoke videos continue to be there, but rebranding the app with a brand new name and forcing the existing Musical.ly users to migrate to a different platform is really a move that may alienate the original community. It’ll be up to the teens to decide whether TikTok’s popularity in China will translate to success in the US.
The new app will retain the most popular features of both platforms and existing users could have their account, content and fan base automatically migrated for the new TikTok app, which will use a new brand name and interface. The new app includes upgrades like a “reaction” feature which allows users to respond to friends’ videos right from the telephone and enhanced creative tools, the company said in a statement on Thursday.
“Musical.ly recently reached a whole new milestone of 100 million monthly active users and we are excited to initiate a brand new chapter,” said Alex Zhu, co-founder of Musical.ly and senior vice-president of TikTok. “Combining Musical.ly and TikTok is actually a natural fit because of the shared mission of both experiences – to produce a community where everyone can be considered a creator.”
TikTok is actually a short-video sharing platform where users can watch and create quick videos using music, stickers and animations as effects. It had been by far the most downloaded non-game app in the Apple app store globally within the first quarter of 2018, reaching 45.8 million downloads, in accordance with Sensor Tower, the San-Francisco-based mobile app research firm. The China version of TikTok, called Douyin, will remain being a stand-alone app.
In addition to the new app, TikTok is launching a series of new creator programmes to supply users with tech support, performance insights and guidance on growth strategy. It is also launching a whole new safety centre, “to build an internet experience that feels safe and welcoming,” according to the statement.
Most favored iPhone app Tik Tok hits 150 million daily users in China. Although messaging remains to be the dominant activity in China on mobile, users acquire more than tripled the amount of time they spend watching short videos in the last year, in accordance with the China Internet Report co-authored by the South China Morning Post, Abacus and 500 Starups.The number of monthly active users for short video apps in China, where Douyin competes with other platforms including Tencent Holdings-backed Kuaishou, doubled in 2017 to 414 million, according btrwfg the report. The market, however, has faced a crackdown on content deemed “vulgar” by Chinese authorities and rising interest in more privacy controls to safeguard minors.