Once upon a time, not all that long ago, the only method to research more information on the specific topic was to visit a website you knew. This was a period before search engine listings and progress now allows us to enter any keyword or keyword phrase within our browser to be given data from a seemingly endless list of choices.
Increasingly more websites begun to emerge as a result of the search engine revolution as people realised the possibility they created. Search engines like google provided a never before seen supply of traffic. Once small, virtually unknown companies like Google and Yahoo grew in popularity because there seemingly limitless power increased and webmasters began to take note of their relevance and importance.
Making use of their increase in power, search engine listings slowly became conscious of just how important they were. As a result rules were established and utilization of the applications became more controlled.
Today that power is diminishing to some degree as the power of social media steps up and into a world once ruled only by search engine listings. Although search engine listings still have the masses running blindly behind the them, social media is emerging because the front-runner for traffic generation.
Search engines maintain an unprecedented degree of popularity but social media marketing now offers services that search engines like google never have or are ever likely too. I think for this reason we will soon discover social media marketing traffic “out gunning” search engine traffic.
Readers Love Social Media Marketing
Users of social networking sites like to read with regards to their favourite subjects. They log into their accounts to engage and see what’s new within the worlds that interest them. Science fiction, Television, Books, just about any material you can think about is represented in social networking (SM). When SM users see something of interest, they simply click it and travel to the blog or site to read more.
More internet users are browsing SM sites today than search engine sites. Use of details are simpler and much more engaging. Presentation is much better and thru SM sites people can engage in a range of activities all in the 1 time.
Users of SM sites are active since they are curious not because they are seeking to find something specific. Because of this they have an inclination to remain on the sites for longer time periods, allowing them to engage and stay exposed to information (and advertising).
Typically with search engine traffic people are forwarded to your website as they are searching for something specific, perhaps researching or looking for a solution to your problem. Visitors who land on your pages for these reasons are not as likely to keep and appear around. Should they don’t find what these are specifically searching for they have a tendency to move on and continue to hunt for what they really want.
Social Media Traffic is very Targeted
The visitors who go to your site from SM platforms like Facebook and twitter are usually highly targeted. They click on what attracts them or whatever they think may be interesting.
Facebook case reports have identified that users are extremely highly targeted since they only click to something they have a very definite interest in. Because of this social networking traffic from the source tends to get a much lower bounce rate, higher number of page views per visit and for that reason an increased conversion into sales or subscriptions.
This is usually the exact opposite for internet search engine traffic. Unlike social media traffic where users are come to what they need these are only sent to sites based on keyword relevance. In addition, they can’t set any guidelines in regards to what they might prefer within their first page selections. Online search engine traffic is defined by the search engine and not from the users own preferences.
Social Networking Traffic is Reliable
With social networking traffic, when you establish a following and form relationships along with your readers, you’re virtually unstoppable. Maintain a standard that provides quality, interesting information apnixn your visitors continue to have interaction and are available back for more. Always consider how smart prospective customers are and how easily they recognise value in the content provided.
With internet search engine traffic your potential customers can be directed away from you at anytime and without you doing anything wrong. It may just be a point of where you rank within the search standings and also you could just be overlooked.
The balance of power continues to be changing but watch this space. Within the coming years I believe we will have a shift from the importance of search engine traffic. I wonder if you agree? Let me know your ideas within the comment box below.